Originally conceived as a place for children to create their own special teddy bear with a step-by-step process including its now iconic Heart Ceremony, Build-A-Bear Workshop has become a multi-generational, multidimensional brand appealing to diverse consumer demographics. Since the first classic teddy bear was stuffed in a mall in St. Louis, Build-A-Bear has been stitched into the fabric of the lives of many. By being a part of bedtime stories and goodnight hugs, celebrating an untold number of birthdays and birthday parties, and commemorating countless graduations, new babies, weddings, and vacations, Build-A-Bear has been there for a multitude of memorable moments.
With over two decades of furry friend hugs and being a part of so many personal milestones, it is understandable that Build-A-Bear has achieved pop culture status and is a highly desired brand for collectors, particularly with its collaborations with licensed products which now cover in-bound and outbound licensing. With nearly 500 global retail locations, $253.3MM in sales, an Entertainment Division including Hallmark an SVOD movies and dedicated iHeart Radio Channel Build-A-Bear Workshop is delivering on the mission to “add a little more heart to life.”