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Watch what happened when BAC brought Hot Topic and Build-A-Bear Workshop together
Voted the greatest storyteller of all time, Roald Dahl’s stories including CHARLIE AND THE CHOCOLATE FACTORY, JAMES AND THE GIANT PEACH, MATILDA and THE BFG have remained best sellers for both kids and adults for decades. Today, his stories are available in 60 languages and, by a conservative estimate, he has sold more than 250 million books, with one sold every 2.5 seconds globally. As icons of pop culture, Dahl’s stories have been adapted to stage and screen, including the 1971 film classic Willy Wonka and the Chocolate Factory, Wes Anderson’s acclaimed Fantastic Mr Fox, Steven Spielberg’s The BFG, the multi-award winning Matilda The Musical and the stage musical production of Charlie and the Chocolate Factory, currently touring the US and Canada.  With fans of all ages, consumer products based on Dahl’s library of brands range from kids to adult, in categories ranging from novelties to apparel to education and will be launching for the first time ever fall 2018 in the North American market.

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